The Art Of Promotion

If you are not promoting your programs every day/week/month – you’re not in business!

Wy do we need to promote? If you don’t lead – they won’t follow!

  1. Disarm
    • Give minimal info and create interest
    • eliminate a ‘defensive’ reaction
    • create common ground
  2. Establish Need
    • What is the end goal or need for your program?
    • Create a series of “me too’s”
      • Do you want to lose weight?
      • Do you want to have more energy?
      • Do you want to improve your 5K time?
  3. Create Urgency
    • This is done with TONE and NONVERBAL communication
    • Without creating urgency they will take no action
    • i.e. put a “cap” on it
  4. Build Curiosity
    • Don’t give too much info – withhold dates, times, subject matter
  5. Tell Stories and Promote Benefits
    • Share testimonies and results of others
    • make sure testimony is relevant to group and goal
    • Sell THEIR needs not YOUR needs
  6. Scarcity
    • You’ll be left out
    • Limited spots – this always sells out, etc
  7. Cast Vision
    • Use your mission statement
    • who are you looking for?
    • We are looking for our most dedicated clients – those who really want to take it to the next level
  8. Call To Action
    • What do they do?
  9. Assume The Close
  10. SHUT UP
Biggest Mistakes: 
  1. We just give them info but there is no promotion
  2. We forget the call to action
  3. We don’t SHUT UP!