Ways To Increase Income

If you are just tuning in, I’m breaking down my notes from a two day Dani Johnson Seminar I went to in 2011. Seven years later I still refer back to my notes for business tips and advice. I’m breaking down my 21 pages of chicken scratch to share with you to help you grow as a person and in the business world for which ever industry you are in. This topic is the “marketing” portion of her seminar. She talks about how to “get out there” (Exposure if you will) so people can know about you and your business. I personally need to be better about tracking my conversions. A lot of times I will write a post because its a cool topic and I want to share it with my audience or I think it could benefit someone, I’ll just write it and post it not thinking about where it is going. If I did a better job at tracking my conversions I could make sure my “cool topic posts” are getting in the hands of someone it could benefit. It all ties together!
  • Exposure
      1. Talk to people
      2. The road to success is often paved with things you don’t want to do.
      3. Lessen your ego, increase your bank account.
      4. What can I do to move money?
      5. What do I have going for me?
      6. Improvise an imperfection
      7. Make other people’s goals your goals
      8. There are people on the other side of your decision. You must FORM everyone
      9. You must expose what you have to everyone
      10. There is always attention…you are always losing what you are gaining, therefore you must always expose
      11. How to you increase your exposure?
        1. Internet
        2. Social media
        3. Car
        4. Fliers
        5. War on debt
        6. Advertising
        7. Radio
        8. Tv
        9. Youtube
        10. Clothing
      12. Spending vs Investing
      13. Investments:
        1. Invest in yourself
        2. It is the only thing you can control the outcome
        3. Not all investments are equal
        4. “I am an income producing assets” (repeat)
          1. You need lots of income producing assets
          2. Make an income producing asset
          3. No one can steal your skill
 
  • Increase your Conversions
      1. Track your numbers
      2. Numbers tell you where to do the work
      3. Where you advertise better
      4. Increase skill without increasing time
      5. Cultivate relationships (i.e. thank you cards)
      6. How many are returning?
      7. How many are sending referrals?
  • Increase Scalability
 
      1. Duplication (i.e. McDonalds)
      2. Increase Leadership Development
      3. Outsourcing
You can view the other post here: