Dani Johnson: Gems

Dani Johnson: Gems

Dani Johnson: Gems

If you are just tuning in, I’m breaking down my notes from a two day Dani Johnson Seminar I went to in 2011. Seven years later I still refer back to my notes for business tips and advice. I’m breaking down my 21 pages of chicken scratch to share with you to help you grow as a person and in the business world for which ever industry you are in. This hands down was my most favorite thing to learn from the seminar…and I learned A LOT of cool things in those two days. I’ll tell you about each “gem” then tell you how you can apply the principle to your business (aghh I’m so excited to write about this). Everyone can be categorized as a “gem”. You can be more than one, but you will have a dominant one. There are four gems: Ruby, Sapphire, Emerald & Pearl. Here are the descriptions of each:

Ruby

  • Have to be first
  • Motivated by money
  • Strong
  • Powerful
  • Take charge
  • Risk taker
  • Action yesterday
  • likes fast cars and jets
  • Can be bought

Emerald:

  • Details
  • Start as long as its in a timely manner
  • Talk through solutions
  • Creative
  • Knows lots of people

Sapphire

  • LOUD (including clothes)
  • Likes Dealing with people
  • Pot stir-er
  • Loves excitement
  • Always late
  • Trendy
  • Life of the party
  • No plans
  • Unorganized and doesn’t care
  • Super fun

Pearl

  • Recycle
  • Don’t like being 1st
  • Long relationships
  • Help and serve people
  • Natural
  • Soft spoken
  • Romantic
  • Talk
  • Community
So far so good? Am I making sense? Have you diagnosed yourself yet? I am a ruby with a side of emerald. Sometimes I want to be a sapphire, but I’m waaayyy to self diagnosed OCD for that to happen. Since this isn’t exactly something you would put on your resume, how do you apply it to business? Once you have figured out what your client/customer/patient is…its easy to speak their language. Lets say you want everyone to come to your fitness competition/race you are hosting. its going to be a big event you are raising money for a special cause and you want everyone to come. Here is how you can use the “gems” to speak a person’s language and invite them to the event: If I were to invite a ruby: Hey Karen, Living Amped is hosting this great competition and I wanted to invite you to come. The event is on Saturday, May 20th at The Pavillion. The main part of the event is this fitness competition. I know you have been working hard on your squats and rumor has it there might be a 1 Rep Max Squat part in it, but you didn’t hear it from me. My gut says there is a good chance you could podium and take home a great swag bag. Registration is $50 and it opens up tomorrow, I would love to see you out there showing everyone how hard you have been training.  Let me know if you have any questions!  Remember Rubys are UBER competitive, they like to win and they are always in go mode…they also like to be seen winning. So when I invited her to the event I focused on those things. I spoke her language and used words that she would find attractive. Since rubys are in a hurry and on to the next thing, they like to read bullet points, therefore I bolded the important parts. If a ruby read this email and they skimmed over it, they would get the important parts. If I were to invite an emerald to the event: Hey Karen, Living Amped is hosting a great event on Saturday, May 20th at The Pavilion (address). Our goal is to raise $10k to donate to the cause (link to cause). All funds from entry fees and raffle tickets will be donated to the cause. We will have a competition in the morning followed by a BBQ afterwards. Heat 1 will starts at 8am and the BBQ will start at 12pm. You can view heats here (link). I know you have been working on your squats and rumor has it, there might be a 1 rep max rep portion. It would be a great way to set a new PR and show off your hard work! Registration is $50. You can register by going here (link). I would love to see you compete and think you would really surprise yourself at your abilities!  Totally different right? WAY more details on the event. No need to highlight. Emeralds like data and numbers so they want to know the exact time and place of the event. When the first heat starts. When the BBQ starts. How much is registration. Where I can they get more info (hints all the links). They are like the popular nerd. If I were to invite a sapphire: WHATS UP KP!!!!! Living Amped is hosting this awesome party on Saturday, May 20th at The Pavilion to raise money for a great cause. Competition in the morning followed by an massive BBQ afterwards! In addition to the competition there will be vendor booths and a DJ…can you say dance party? I know you have been practicing your squats and rumor has it they are part of the competition. I would love to see you do your thing on the competition floor. Registration is $50 and you can check it out with here. Lets hit a PR then party! Let me know if you have any questions!  Verbiage is different starting with the greeting. Its all about the fun stuff…and less on the details. This person is prob going to forget to sign up but knows in her head she is coming. So be prepared to register to after your class one day or day of the event. Also don’t put her in heat 1, she will be late. You want her to be there because she is going to bring the energy that attracts people. She may or may not do good in the competition but she is going to have a good time and draw a crowd. Having a DJ, there she will prob dance through the whole thing. It would be worth having a costume contest just to see what she would wear. If I were to invite a pearl: HI Karen! How are you? Hows your new puppy? I just love the pictures you are posting about him. Living Amped is hosting a great event on Saturday, May 20th at The Pavilion (address). Our goal is to raise $10k to donate to the cause (link to cause). This is a great cause and I’m excited to team up with them because of the changes that they are doing for our world. We will have a competition in the morning followed by a BBQ with everyone immediately following. I’m reaching out to our 6am class and encouraging everyone to participate at least come hang out at the BBQ. We have been in the squat cycle for a few weeks now and I would love to test everyone’s progress. Plus I think it would be a fun thing for our class to do! Registration is $50 and you can sign up here. Let me know if you have any questions.  PS Class photo is a MUST!  Again, a different verbiage. It was more soothing, loving. I asked about her new puppy before inviting her to the event. Pearls want to know you care and it isn’t just about the money. So I elaborated on the cause and they why we are hosting the event. I talked about inviting the whole class so we can do it together and support each other and hang out afterwards at the BBQ. Pearls don’t care about winning or PRing they just want to enjoy each others company. Even if she doesn’t compete, she will volunteer at least be in the crowd cheering on her fellow classmates. As you can see…same event…same message just worded a little different to seem more appealing to each gem. I didn’t lie to any of them I just highlighted the parts of the event that spoke to that person. This method doesn’t have be to applied when just hosting an event but in communication as a whole. If you write a Ruby a long email full of details, they are not going to read it. Take a min to highlight the important stuff, etc. Ready to have your mind blown? Above, as well as in the picture, I organized the gems into quadrants…on purpose. Top left is ruby, top right is emerald, bottom left is sapphire, bottom right is pearl. The gems are across from their direct opposite. For example, Rubys and Pearls. Each one is bother by the other, but yet need each other especially in business. Rubys are annoyed with pearls because they are not aggressive enough and Pearls think that rubys are too aggressive and only think about winning and not the journey. Pearls need rubys to make sure they don’t just give away their product for free (because they would) and never make profit. Rubys need pearls to remind them to maintain the team environment in the office. They need them maintain relationships with clients/customers/etc. This also goes for emeralds and sapphires. They make each other NUTS! Emeralds need sapphires to remind them to have some fun and its okay to color outside of the lines. Sapphires need emeralds because they would never do anything on time. This idea of gems is so great and easy to apply. Just identify your customers/clients as a certain gem and watch your relationship blossom! Let me know your success!
You can view the other topics here:
Dani Johnson: Ways To Increase Income

Dani Johnson: Ways To Increase Income

Ways To Increase Income

If you are just tuning in, I’m breaking down my notes from a two day Dani Johnson Seminar I went to in 2011. Seven years later I still refer back to my notes for business tips and advice. I’m breaking down my 21 pages of chicken scratch to share with you to help you grow as a person and in the business world for which ever industry you are in. This topic is the “marketing” portion of her seminar. She talks about how to “get out there” (Exposure if you will) so people can know about you and your business. I personally need to be better about tracking my conversions. A lot of times I will write a post because its a cool topic and I want to share it with my audience or I think it could benefit someone, I’ll just write it and post it not thinking about where it is going. If I did a better job at tracking my conversions I could make sure my “cool topic posts” are getting in the hands of someone it could benefit. It all ties together!
  • Exposure
      1. Talk to people
      2. The road to success is often paved with things you don’t want to do.
      3. Lessen your ego, increase your bank account.
      4. What can I do to move money?
      5. What do I have going for me?
      6. Improvise an imperfection
      7. Make other people’s goals your goals
      8. There are people on the other side of your decision. You must FORM everyone
      9. You must expose what you have to everyone
      10. There is always attention…you are always losing what you are gaining, therefore you must always expose
      11. How to you increase your exposure?
        1. Internet
        2. Social media
        3. Car
        4. Fliers
        5. War on debt
        6. Advertising
        7. Radio
        8. Tv
        9. Youtube
        10. Clothing
      12. Spending vs Investing
      13. Investments:
        1. Invest in yourself
        2. It is the only thing you can control the outcome
        3. Not all investments are equal
        4. “I am an income producing assets” (repeat)
          1. You need lots of income producing assets
          2. Make an income producing asset
          3. No one can steal your skill
 
  • Increase your Conversions
      1. Track your numbers
      2. Numbers tell you where to do the work
      3. Where you advertise better
      4. Increase skill without increasing time
      5. Cultivate relationships (i.e. thank you cards)
      6. How many are returning?
      7. How many are sending referrals?
  • Increase Scalability
 
      1. Duplication (i.e. McDonalds)
      2. Increase Leadership Development
      3. Outsourcing
You can view the other post here:
Dani Johnson: Steps In Sales

Dani Johnson: Steps In Sales

Dani Johnson: Steps In Sales

If you are just tuning in, I’m breaking down my notes from a two day Dani Johnson Seminar I went to in 2011. Seven years later I still refer back to my notes for business tips and advice. I’m broking down my 21 pages of chicken scratch to share with you to help you grow as a person and in the business world for which ever industry you are in.

She couldn’t be more spot on. Like the 9 Laws she talks about, she doesn’t mention a closing sales pitch or social media posting schedule, she talks about her interaction with people and how thats the ticket to winning. My favorite and one of my most used task is #3 when she talks about F.O.R.M-ing and S.I.G.N-ing people. I have shared this with many of my friends in a variety of different industries and it has been a great tool for all. Its all about your person/client/customer/patient/etc. INTERVIEW them and using F.O.R.M is a great way to start, you can even practice it in the grocery lines…super easy if they have kids with them. Break the ice then dive into F.O.R.Ming them…you never know who your next client/customer/patient will be.

  1. Exposure Smile
    1. Present yourself in the most appealing way
    2. You don’t sale….interview them
    3. World of mouth!! = most powerful market
  2. You Present Yourself To The Public
    1. Present in the way that matters most to them = appeals to them
    2. Interview the prospect/perspective client, boss, etc.
    3. Interview EVERYBODY (walmart, dentist, doctor, etc)
    4. Interview and find them out: Interest, strength, goals, and needs.
    5. You cannot lose what you don’t take.
    6. Take Care of the little things so you can take care of much, much more.
  3. Close The Deal
    1. List to the prospect!! Find out the following:
      1. F.O.R.M
        1. Family
        2. Occupation
        3. Recreation
        4. Message
      2. S.I.G.N.
        1. Strengths
        2. Interest
        3. Goals
        4. Needs
    2. Who ask questions, controls the conversation.
    3. Ask for their business card
    4. Connections have high value in the marketplace
    5. You have to be a recommender to be recommended
    6. Give them what they want
    7. Use social media – NOT TO SALE – but to develop relationships
    8. If I want to receive recommendations you must make them.

You can view the other post here:

Dani Johnson: The 9 Laws

Dani Johnson: The 9 Laws

 

Dani Johnson: The 9 Laws 

 
In her two day seminar, Dani Johnson covers nine different “laws”. Each one might be simple but has a large impact in the way we handle (and grow) our business. What I found to be awesome is there wasn’t a “law” on social media post or a certain sales pitch it was about real people and how you treat them that will determine your income. I’m a souther belle and these principles were right up my alley and so I couldn’t agree more. My favorite point is in the Law of Value, “Money doesn’t grow on trees, it comes from people therefore your income determines how you work with people”. Keep reading for more little nuggets and/or reminders…they are golden!

Personal Note: I apologize (especially to the OCD people) about my line spacing in this post, there are a lot of bullet points that I didn’t want to leave out but I can’t seem to line them up using this format. 

  • Law of the Mind
      1. No Excuses!
        1. Excuses are defined as – well planned lies
        2. They will keep you broke
        3. They are a choice
        4. What does your life represent?
        5. If you focus on excuses you are going to get more excuses
      2. What you believe you receive
      3. It is the way you think.
      4. EXERCISE: What are your top 5 excuses?
        1. Do you want to be remembered by these?
        2. You need to be known for something other than these!
  • Law of Vision
      1. If you don’t know what you want, then people can’t help you get it.
      2. Make a decision & follow it.
      3. EXERCISE: What do you want in your dream circle?
  • Law of Reeping & Sewing
      1. You know what you planted based on what shows up.
      2. If there was a video camera following you around – who would be at fault for your actions/results?
      3. Take Personal Responsibility!
      4. You are in control 🙂
      5. EXERCISE: If you want ________ give ________!
  • Law of Value
      1. The marketplace pays for value, your skill determine your value
      2. How do you advance your skills?
        1. Basics: to what you do = solid foundation
        2. People Skills: the more you learn about other people the  more money you make.
        3. Personal Development: Income follows your leadership. Everything you do follow you, so learn to communicate.
      3. Money doesn’t grow on trees, it comes from people therefore your income determines how you work with people.
      4. Learn more about PEOPLE!
      5. Most people think they are great with people. Just look at the facts your life tells you.
      6. The marketplace pas for value, your value is determined by your skill.
      7. It is never the company/product that determines your success, its you and your success and what you do with it.
      8. Raise your skill, you raise your pay.
  • Law of Desire
      1. Everything in life/creation has a desire
      2. Design → Desire → Destiny
      3. What is your desire?
      4. Every human was born with desire. What did you do with yours?
        1. Cannot succeed without enthusiasm.
        2. Quitting is not natural for those who were designed to succeed.
        3. You were born with adventure…a risk taker! What happened to your adventure? We seem to trade it for entertainment.
        4. You were made with the gift to GET OVER IT! We, as humans have traded our freedom for excuses. Failing is part of learning to succeed. Get over your stupid past.
        5. You were born with the gift of faith! Your belief changes your behavior.
          1. What you believe, you will achieve
          2. Anticipation changes you.
          3. What you believe you will pay the price for the skill. (skill cost money and time)
  • Law of Teachability
    1. Which one are you?
    2. The humble get raised up the proud get taken down
    3. If I want to increase income I need to let my ego go
    4. Learn from others
    5. What you feed will grow
    6. EXERCISE: What has to grow in order for me to change?
  • Law of Forgiveness
      1. Its the higher choice
      2. Facts don’t lie, but feelings often do
      3. Influence over money.
        1. Mater the art and skill of working without people
        2. Your influence is determined by how well you can full fill others needs.
  • Law of Faithful
      1. Promotion
      2. Be faithful with the little things
      3. If you can be faithful with the little things you can and will have more
      4. Your physical body has suffered the pain, therefore your body doesn’t want more when you become financially responsible you will make more.
      5. What do people want?
        1. Common Denominator = every human being has a burning desire to feel special and important.
        2. How you find your feelings of important really shows who you are.
          1. People love smiles
          2. 93% of all communication is nonverbal
          3. Doesn’t matter what you say it is how you say it
          4. A smile changes your non verbal communication
          5. Whatever you fear will happen
          6. Make you feel better and changes your non verbal
          7. Smiles make everyone feel special and important and that is what they want.
          8. Simple smile can change your reputation
          9. What are you bringing to the environment?
  • Law of Honor
    1. Its impossible to be in love without honor and love….honor is a skill.
    2. You reep what you sow
    3. Selective Honor = brown noser
    4. Your favorite subject is you…vice versa
    5. If you use proper name
    6. Make other people feel value
    7. Start thinking in what terms matter most to other people
    8. What things you sale everyday:
      1. Product
      2. Service
      3. Ideas
      4. Yourself
    9. You don’t sale by condemning others.
    10. People by people are loyal to sales
 
You can view the other post here:
Dani Johnson Seminar

Dani Johnson Seminar

Dani Johnson Seminar Notes

In 2011 I had the pleasure of attending a Dani Johnson Seminar. Who is she you might ask, in short she is was a broke, homeless, waitress, turned millionaire in two short years. This wife, mother to five children and 7 grandchildren has dedicated her life to a mission of services. With a goal to donate 1 million A MONTH to provide food, clothing and shelter for children around the world, she is someone you want to tune into. Even seven years later I still refer back to my notes from that seminar and therefore I thought I would share them with you. Since I took 21 pages worth (of notes), I condensed them down into topics worth reading. Below are links to separate post about the top four topics discussed in the two day seminar. I have elaborated in each of these post on how I have applied these to my business. Enjoy!
  1. The 9 Laws
  2. Step In Sales
  3. Ways To Make Income
  4. Gems
Are you a self development junkie like me? Have you attended a life changing seminar? Read a life changing book? Please share, I’m always looking for ways to grow as a human and professionally! As alway thanks for reading!